PUMA RUN THE STREETS WITH THE WEEKEND

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For Spring-Summer ‘17, Global Sports Brand PUMA elevates the game with the Run The Streets campaign. Blurring the lines between performance and style, PUMA’s new Sportstyle platform introduces street-ready and technically progressive products for those who aspire to own their looks, their city and the moment.

Headlining the campaign is PUMA’s newest creative collaborator, Grammy-winning artist, lyrical genius, and style icon Abel Tesfaye a.k.a. The Weeknd. His laidback, streetwise style and swagger is the epitome of Run The Streets. The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in PUMA stores and digital channels worldwide starting this month.

With ‘Run The Streets’, PUMA creates a campaign platform for true individuals seeking streetwear that stands out and performs. These individuals are the boldest on their block, live life at full speed, and always infuse every move with attitude.

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